Stars & Stripes Spring Festival & Resource Fair
Mock Campaign: Director-Level Event Planning & Execution
Campaign Overview & Key Deliverables
This comprehensive portfolio project demonstrates the ability to conceptualize, plan, and create comprehensive documentation for a major new annual fundraising and community engagement event. The focus is on aligning mission, ensuring financial viability (Net Zero Cost), and generating all necessary communications assets from the ground up.
Campaign Workbook
The complete, detailed workbook including the Formal Event Proposal, detailed Logistics, Staffing Plan, and the Net Zero Budget Strategy.
Event Branding
Detailed visual governance, color palette, typography, and marketing schedules required for consistent outreach for the Stars & Stripes Event.
I. Event Overview & Key Features
| Detail | Description |
|---|---|
| Event Name | Stars & Stripes Spring Festival & Resource Fair |
| Date & Location | May 2025 @ Seaside Park, Bridgeport, CT |
| Target Attendance | 1,000–1,500 attendees |
| Primary Goal (Net) | $0 Net Operational Cost (Achieved through $56,200 Revenue Goal) |
| Secondary Goal (Outreach) | Connect Veterans with a broad network of community resource providers. |
Core Event Features
- Veteran-Owned Vendor Row and Resource Fair (housing, mental health, employment).
- BBQ Cook-Off Competition and live entertainment.
- Kids Zone and a reflective Memorial Wall installation.
- Full coordination of logistics, police detail, and permits.
II. Financial Targets & Net Zero Budget
Revenue Model (Goal: $56,200)
| Sponsorships (Increased) | $31,700 |
| Raffles & Auction | $8,000 |
| Merchandise Sales | $5,000 |
| Individual Donations | $4,000 |
| Food Sales/Vendor Kickback | $4,500 |
| TOTAL REVENUE GOAL: | $56,200 |
Expense Snapshot (Total: ~$22,700)
| Stage & Sound | $5,500 |
| Tents, Rentals, Sanitation | $4,200 |
| Security/Police & Staff Support | $4,000 |
| Marketing & Printing | $3,500 |
| Permits, Fees, Insurance | $3,000 |
| Kids Zone & Activities | $2,500 |
| NET COST TO ORGANIZATION: | $0 |
III. Sponsorship Tiers (From Sponsorship Deck)
| Level | Value | Key Benefits |
|---|---|---|
| Presenting Sponsor | $10,000 | Exclusive naming rights, top logo placement on all collateral. |
| Gold Sponsor | $5,000 | Large logo placement, dedicated booth space, stage recognition. |
| Silver Sponsor | $2,500 | Medium logo placement, dedicated booth space, social media mentions. |
| Bronze Sponsor | $1,000 | Logo on event banners and social media mentions. |
| Community Sponsor | $300 | Name recognition on signage and thank-you posts. |
IV. Operational Readiness & Planning
This section confirms a fully developed operational plan, referencing the 15-Sheet Event Workbook developed for this event.
| Focus Area | Key Requirements | Workbook Reference |
|---|---|---|
| Permits & Compliance | Requires Park Permit (60 days out), Special Event/Occupancy Permit (Police, 45 days out), and Insurance Rider. | `2-Permits & Infra.csv` |
| Vendor/Resource Mgt. | Tracked separately for General Vendors (Veteran-Owned focus) and Resource Providers (Housing, Mental Health, Employment). | `4-Vendor Tracker.csv` / `5-Resource Providers.csv` |
| Day-of Logistics | Detailed timeline from 7:00 AM (Load-in) to 4:15 PM (Breakdown). Key events include 9:00 AM Staff Briefing and 3:00 PM Raffle/Auction. | `14-Run of Show.csv` |
| Marketing Assets | Campaign includes: Event Flyer, Sponsorship Deck, QR Donation Signs, and Vendor Row Signage. | `10-Asset Tracker.csv` |
V. Post-Event Reporting Framework
A robust plan ensures data is captured for future strategic decision-making and sponsor reporting.
| Category | Key Metrics Tracked (Target) |
|---|---|
| Attendance | Total Attendees (1,000–1,500 target) |
| Financials | Total Raised, Raffle/Auction Amount, Net Food Sales |
| Partnerships | Total Sponsors, Total Vendors, Total Resource Agencies |
| Communications | Media Coverage (Stories Published), Social Reach (Impressions), Donation QR Code Scans |
| Qualitative | Staff Strengths, Staff Challenges, Recommendations for Next Year |
Demonstrating Independent Execution
This mock campaign, from concept to financial planning and asset creation, proves my ability to lead the Communications Department's operational and creative functions without relying on external resources.